KYLE LEE

Design Strategist in Innovation, Product, and Growth









I'm a strategic designer with deep experience driving innovation in fintech and beyond. With a foundation in product design from Carnegie Mellon and a career at Deloitte Digital / Doblin consulting for Fortune 100 companies and developing Northwestern Mutual’s innovation incubator Variable, I specialize in shaping forward-thinking experiences at the intersection of equity, emerging tech, and human-centered strategy. 

From launching equitable financial tools to incubating future-facing concepts, I bring structure to ambiguity and empathy to complex systems. 

I'm passionate about design's power to shift industries and unlock inclusive, meaningful outcomes.

Some of my past work includes: 

  • Strategic Product Visioning for 2026 @ Northwestern Mutual /  Variable
    Facilitated senior leadership alignment through ideation and ambition setting workshops, directly influencing epic planning and funding for key concepts

  • Incubating AI-Powered Finanical Plannign Tools @ Northwestern Mutual / Variable
    Designed future-state AI and automated plannign concepts to elevate advisor-client relationships and unlock advisor productivity

  • Scaling Innovation Within a Fortune 100 @ Northwestenr Mutual /  Variable 
    Future-proofing the organization by operationalizing a growing innovation practice and turning a small team into an enterprise-wide catalyst and capability

  • Running Experiments to Develop Experiences @ Northwestern Mutual /  Variable
    Led rapid 6-week design experiments using human-centered frameworks and research methods to prototype, test, and refine experience 


  • Unlocking Growth for a Restaurant Brand @ Deloitte Digital / Doblin
    Led research and strategy to identify new revenue streams and build lasting innovation capabilities.

  • Redefining the Vision for a Best-in-Class App @ Deloitte Digital / Doblin
    Facilitated executive workshops to evolve an award-winning app into its next growth phase.

  • Designing a CRM for 80K Advisors & 16M Clients @ Deloitte Digital / Doblin
    Created personas and wireframes to shape a CRM that improves advisor workflows and customer trust.

  • Bringing a New Vaccine to Market @ Deloitte Digital / Doblin
    Led research to uncover stakeholder behaviors and inform launch strategy for a major vaccine.

  • Founding a New Equity-Centered Offering @ Deloitte Digital / Doblin
    Co-launched a Deloitte offering centered on equity and community, securing major new clients.

Walkthroughs available upon request. I'm always looking to collaborate with curious, mission-aligned purpose driven teams. 

Want to talk more? Let’s talk  











I’m driven by putting myself in new contexts to provoke myself creatively, broadening my worldview, and discovering ways to honor our human capacity to make the world a more inhabitable place.

From California, to Pittsburgh, to Brookly, this manifests in my professional work and many of my other pursuits.



When I’m not at my full time job, I’m honing my woodworking and teaching skills at my studio; experimenting with form and empowering others to learn tools and develop nurturing relationships with the built environment. 

As a board member at Camp Naru and previous Camp Director at Camp Conifer, I’m exploring the many ways Korean American identity can look and bringing together youth and young adults to develop heritage, friendship, and leadership.